LG 98-Inch UHD 4K Smart TV with α8 AI Processor – 98UT90006LA

 Massive 98-Inch 4K UHD Display for True Cinema at Home

The LG 98UT90006LA is a giant in home entertainment, featuring a 98-inch Ultra High Definition 4K screen that delivers breathtaking visuals at an unprecedented scale. With a resolution of 3840 x 2160 pixels, it provides four times the detail of Full HD, ensuring every frame is sharp, detailed, and immersive. Whether you’re watching movies, streaming your favourite shows, or enjoying live sports, the sheer size and clarity of this display create a true theatre-like atmosphere in your living space.
The large panel supports HDR10 and HLG, enhancing brightness and contrast to deliver deeper blacks, radiant highlights, and more natural-looking images. Bright scenes appear vivid and punchy, while darker ones retain fine details without being washed out.
Its Direct LED backlighting ensures consistent illumination across the huge display, minimising dark spots and enhancing uniformity. Combined with advanced image processing, colours appear more vibrant, and details remain crisp even in fast-moving action scenes.
The expansive screen makes group viewing perfect, as wide viewing angles maintain clarity and accuracy no matter where you sit. Family members and guests can enjoy the same visual quality from any position.
For gaming enthusiasts or sports lovers, the ultra-large screen turns every session into an immersive experience, pulling viewers closer into the action. Every detail is amplified, making you feel part of the event.
With its grand scale and advanced UHD resolution, the LG 98-inch UT90 TV is not just a display—it’s a true cinematic experience designed for premium home theatres.

 α8 AI Processor 4K for Intelligent Performance

Powering this massive screen is the α8 AI Processor 4K, a next-generation chip designed to optimise both visuals and audio in real time. This intelligent processor uses AI algorithms to analyse the type of content and fine-tune brightness, sharpness, and contrast for maximum impact.
When streaming movies, the α8 Processor ensures cinematic colours and optimised HDR performance, while sports benefit from enhanced motion handling and clear detail. Every type of content is displayed with precision thanks to this powerful AI-driven engine.
AI Upscaling technology upgrades lower-resolution content, making Full HD and HD sources appear closer to 4K. This is particularly valuable for older shows, DVDs, or live broadcasts, ensuring everything you watch looks enhanced on the 98-inch screen.
On the audio side, the α8 Processor powers AI Sound Pro, creating a virtual surround sound experience that adapts automatically depending on what you’re watching. Dialogues are clearer, music has richer depth, and background effects sound more immersive.
The processor also includes AI Brightness Control, which adjusts screen brightness based on ambient lighting conditions. This ensures comfortable viewing while saving energy, making it eco-conscious without compromising quality.
Thanks to the α8 AI Processor, the LG 98UT90006LA doesn’t just show you content—it actively enhances it for an optimised, premium experience every time.

Smart webOS25 Platform with Built-In AI ThinQ

Running on webOS 25, the LG 98UT90006LA delivers a seamless and intelligent smart TV experience. Its redesigned interface makes navigating apps, inputs, and personalised recommendations effortless, ensuring that entertainment is always just one click away.
The TV comes preloaded with popular streaming apps like Netflix, Disney+, YouTube, Prime Video, and more, giving you instant access to endless content. Personalised profiles allow each family member to enjoy tailored recommendations, watchlists, and app shortcuts.
The Magic Remote enhances user interaction with point-and-click navigation, scroll functionality, and built-in voice commands. Searching for content or adjusting settings becomes fast and intuitive.
AI ThinQ integration transforms the TV into a smart home hub, letting you control IoT devices directly from your screen. With compatibility for both Google Assistant and Amazon Alexa, you can use natural voice commands for convenience.
Apple users will appreciate AirPlay 2 and HomeKit support, which make it easy to mirror content and control smart devices using iPhones, iPads, and Macs. This adds flexibility to your smart home setup.
With webOS25, AI ThinQ, and the Magic Remote, the LG 98-inch UT90 Smart TV is more than just a display—it’s an intelligent entertainment hub built for the future.

Immersive Audio with AI Sound Pro & Dolby

The LG 98UT90006LA is equipped with an impressive audio system enhanced by AI Sound Pro technology, ensuring that sound is optimised in real time to match the content on screen. Whether you’re watching a drama, playing games, or streaming concerts, the TV automatically adjusts audio output for clarity and impact.
Its virtual surround sound effect simulates a multi-channel speaker system, creating depth and immersion without the need for external speakers. This makes movies and sports broadcasts feel more dynamic and lifelike.
Dolby Audio support adds cinematic quality to the audio experience, providing clearer, more powerful sound effects and richer detail in music and background layers. From action scenes to quiet dialogue, every sound is faithfully reproduced.
Clear Voice Pro ensures that speech is separated from background noise, making dialogues easier to hear without needing to constantly adjust volume levels. This feature is especially useful during fast-paced shows or news broadcasts.
When paired with an LG Soundbar, the TV supports WOW Orchestra mode, synchronising audio between the TV and soundbar for a unified, fuller sound experience.
With its advanced sound enhancements, the LG 98UT90006LA ensures that its audio performance matches the scale and quality of its massive display, delivering a true cinematic experience.

 Gaming Optimisation on a Massive Screen

The LG 98-inch UT90 Smart TV is not only built for movies but also for gamers who demand performance. With Auto Low Latency Mode (ALLM) and HGIG support, it ensures smoother, more responsive gameplay with reduced lag.
Its large 98-inch screen makes gaming incredibly immersive, whether you’re racing cars, exploring open worlds, or competing in multiplayer battles. Every detail is magnified, making you feel like you’re inside the game.
HDR gaming optimisation ensures that bright highlights and dark shadows are accurately displayed, allowing gamers to spot details that might otherwise be hidden. This creates more realistic and visually stunning gameplay.
The wide viewing angles also make it perfect for group gaming sessions. Multiple players can enjoy the same high-quality visuals, even when seated off-centre.
For cloud gaming enthusiasts, the TV is optimised to run streaming platforms smoothly, minimising buffering and input delays. This makes it future-ready for next-gen gaming experiences.
By combining low-latency performance with its massive display, the LG 98UT90006LA turns every gaming session into an immersive adventure.

Sleek Design, Connectivity & Future-Ready Performance

Despite its huge size, the LG 98UT90006LA features a slim, modern design with minimal bezels that allow the screen to take centre stage. It blends seamlessly into living spaces, making it ideal for premium home setups, dedicated entertainment rooms, or commercial display environments.
The build is sturdy and durable, ensuring the TV remains stable whether wall-mounted or placed on a stand. Its design is premium yet practical, striking the right balance between elegance and usability.
Connectivity is extensive, including multiple HDMI and USB ports, Bluetooth, and Wi-Fi, enabling easy pairing with consoles, sound systems, and external storage devices. eARC support ensures high-quality audio transfer to external receivers and soundbars.
Energy efficiency is built into the design, with the AI Processor intelligently balancing performance and power consumption. This makes the TV eco-conscious while still delivering outstanding performance.
Regular firmware updates and AI-driven enhancements ensure the TV remains future-proof, keeping up with evolving standards in streaming, gaming, and connectivity.